Franchisee requirements:

  • Net worth of a minimum $600,000
  • Liquid assets (assets that can be easily converted to cash) of $400,000
  • No more than 80% of the start-up costs can be leveraged (i.e. the portion of your capital that is required to service your debt)
  • Ability to attend an 8 week on-site training program that will include weekends
  • Must be an active participant in the ownership of your business

Franchise Fees and Royalties:

  • Single unit franchise fee of $35,000 is due upon signing of franchise agreement
  • Royalty rate of 5% based on weekly sales
  • Required Local Advertising Expenditures of 2% of annual gross sales
  • Contribution to Wet Willie's "National Brand Fund", 1.5% based on weekly sales

Requirements and Costs Statement:

Your Initial Investment can vary depending on your geographic location, your chosen location and condition of your franchise, your choices in design and construction, your rent, other fees related to licensing and permitting, and miscellaneous factors. In our experience, the initial investment required to startup a Wet Willie's ranges from $582,822 to $1,648,092. These costs may vary and include the franchise fee, cost of furniture, fixtures, and equipment, leasehold improvements, initial inventory, pre-opening advertising and other expenses.

While we do allow financing of your Wet Willie's franchise location, we require you finance no more than 80% of those costs. We also require you to have sufficient working capital to maintain your franchise business for at least 90 days once your location has opened. Failure to maintain sufficient working capital throughout the life of your franchise is a material breach of your franchise agreement and will put your franchise business at risk.


*Please realize that the more that is financed the costlier your monthly payments will be and this must be included in your operating cost estimates.